It’s been more than five years since images of the collapsed textile factory in Dhaka, Bangladesh, went around the world. The 2013 tragedy left more than 1,000 workers dead and 2,000 injured.
Since then, fast fashion has come under fire and there is an increasing number of initiatives committed to improving the working conditions and wages of textile workers and increasing transparency in the industry. But it’s not only the exploitation of workers that has become the focus of attention. The waste that both textile companies and consumers produce each year through “disposable” products, which can be worn on average only one to five times, is a big problem. More and more consumers are becoming aware that we do not have enough resources at our disposal to continue to consume fashion as we are doing it at the moment.
Sustainability is becoming more and more important
A real, fundamental change in the fashion industry is very difficult. First, many fast-fashion companies such as Zara and H&M have adapted their marketing to criticism and offer collections with the labels “sustainable” and “fair”. The true meaning of these labels is about as hard to understand as the food label “organic”.
On the other hand, the psychology of fashion plays a trick on us women, which further complicates a fundamental change: in our everyday lives, we are flooded with images of models that correspond to the beauty standard in our society and tell us again and again: “That’s what you should look like! Get this outfit!”. How do we escape this influence?
Can we change fashion at all?
You see – making fashion sustainable is a difficult undertaking, sometimes it even seems impossible. This industry seems to be so huge and complicated, and so many factors play a role.
Raissa wants to bring about a change step by step. We believe that we can make a difference by consuming fashion together and wear garments as often as possible rather than hanging them in individual closets. We believe that confident women who know what they want to wear and how clothes influence their self-esteem can do much more than just change the fashion industry. We believe we can make a difference as a community.
In the future, we will highlight many of the topics mentioned here on the blog much more in detail. We look forward to you coming back and accompanying us on our journey.
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